Boxley Llewellyn - VP Customer Insights Solutions IBM (USA)

Boxley Llewellyn manages IBM’s customer insight offerings. His recent focus is on advanced analytics plus IBM’s Watson services, which can deliver actionable insights for life events, financial events, product purchase propensity, and behavioral segmentation.

Boxley has enjoyed over three decades at IBM working with banks and financial services clients of all sizes. He has held strategy, client relationship, development, marketing, and consulting positions in the financial services sector, traveling to more than forty countries in various global roles with assignments in Australia and China.

Boxley has worked with leading edge technology bringing new ideas to front office delivery as well as back office systems. He has led industry teams to develop and deliver digital channels and services for retail banking. Boxley often speaks at industry conferences and client events on retail banking and the “cognitive bank”.


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