9.55am - 10.40am
Andy Lark is passionate about new technology and the transformational opportunities technology delivers for emerging and established businesses. Drawing on his experience relaunching the CommBank brand through the ‘Can’ campaign, along with spearheading the group’s social, digital and mobile strategies and his extensive background in the technology space, Andy will share with us his insights into what it takes to transform marketing and online for the new Social Era.
Prior to joining the bank, Lark was vice-president of global marketing for Dell’s public and large enterprise group. He has also held a variety of roles covering marketing and online within the technology space including start-ups such as LogLogic, along with tier-one brands Sun Microsystems and Nortel Networks.
Key Themes: Using the New Ps of Business to Thrive in the Social Era.
Andy Lark
